Retail Product Brochure

Border Concepts Inc. wanted to promote a new product line that would appeal to retailers. Some of the items featured are also used in their main product groupings, so I had to figure out a way to mesh the two styles into something classy. I took a different approach to the design of this brochure than I have for their other product lines. The overall feel of the brochure is a “Wabi-sabi” inspired look, which allows for a warm, high-end feel. The final result is this 8-page brochure which inspires retailers to envision how inviting their space could look with these displays.